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SEO Marketing free eBroadcast: Frost & Sullivan & BMA October 11, 2006

Posted by The PR Cassandra in Posts.
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You might like to sign up for the free SEO Marketing eBroadcast from Frost & Sullivan and co-sponsored by BMA (I am the VP, Programs, for the Northern California Chapter of the Business Marketing Association – the top b-to-b marketing association in the nation).  Here is the info:

http://www.frost.com/prod/servlet/ebroadcast.pag?eventid=74836659

Thursday, 26 October 2006 – 2pm EST/11am PST

EBroadcast description (with my emphasis) :

Over 85% of Internet users leverage Search Engines to find information they’re seeking either regarding products and/or services.  This fact illustrates the importance of the following question when developing your marketing mix: How do I get top placement on the search engines to ensure that I am in the direct path of my top prospects? 

The differentiator: A strong search engine marketing plan with proven organic search engine optimization services will increase your rankings, sales and brand visibility online, while minimizing marketing costs that can significantly impact your bottom-line.  

Strategic internet marketing is one of the most powerful marketing tools available today. Such techniques have proven the ability to catapult core messages providing that competitive advantage to stand out above the clutter.”

BTW, I also saw a new book on SEO that looks interesting.  It was mentioned on enewsletter: “Web Marketing Today.”

Search Engine Optimization an Hour a Day
by Jennifer Grappone and Gradiva Couzin
Wiley Publishing, 2006
Paperback, 318 pages
ISBN 0471787531

SEO can be very time-consuming.  Read Raph Wilson’s review of the book here
 

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