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Business Wire News Distribution Service Finally Adds SEO October 10, 2006

Posted by The PR Cassandra in Posts.
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Business Wire, one of “les grandes dames” of fee-based news release distribution services, has come late to the game in offering SEO (search engine optimization) capability for news releases distributed over its circuits. 

I have typically used Business Wire (a new Berkshire Hathaway Company)  for my clients’ news, except for non-profits, since free web-based news services work fine for them, and Business Wire tends to be pricey. 

However, due to client budget restraints and wanting to employ SEO techniques with newsroom and Internet distribution of releases, for the past year or so I have tended to use other services who offered SEO options, such as PrimeZone Media, a Nasdaq Company, or PR Web.

For the next client news releases, we’ll be going back to Business Wire, since they now offer a number of SEO news release options that seem well thought-out.

As with PR in general, choosing a news wire service, deciding on the circuits and options, is part experience and part art.  However, it appears worthwhile to check out these new SEO options, and the only way to do that is to distribute releases using them.

My rep is Reynolds Morgan in the Santa Clara office of Busness Wire.  I met with him briefly – but long enough to get a general idea of their new SEO services.

BizWire is also partnering with PR Web/Vocus – if interested – be sure to check on pricing – Biz Wire charges can quickly add up.  Here’s from the release about it:

“LANHAM, Md. & NEW YORK–(BUSINESS WIRE)–Business Wire, the global leader in news distribution, and Vocus, Inc. (NASDAQ:VOCS), a global leader in on-demand software for corporate communications and public relations, today announced that the two companies have entered into a strategic partnership in which Business Wire will use a private label version of Vocus PRWeb press release distribution platform to provide a new search engine optimized (SEO) and social media distribution service. The partnership will utilize Vocus proprietary PRWeb press release SEO methods and social media distribution channels to give Business Wire customers maximum visibility on the internet and in social media networks.  Vocus will create and host for Business Wire a co-branded version of the PRWeb direct-to-consumer and SEO service. Business Wire members may disseminate press releases so they will be indexed by major search engines, distributed to thousands of news sites, including Google News and Yahoo News, and delivered through more than 20,000 RSS feeds that collectively reach tens of millions of consumers and thousands of journalists daily. “

Here’s the address of the Santa Clara BizWire office:

5201 Great America Pkwy # 450
Santa Clara, CA 95054

(408) 970-4550
(408) 970-4562

 

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Comments»

1. damcinnis - October 11, 2006

Cassandra,

This is really exciting news for both PRWeb (recently purchased by Vocus) and Business Wire. Not only does it validate our approach to SEO which is nearly a decade mature, but it helps Business Wire leapfrog the other newswires in their SEO offering.

I do want to point out that SEO is not the entire story here. Prior to this agreement PRWeb was the only service able to deliver a social media press release. With the PRWeb / Business Wire partnership BW now offers PRWeb’s full suite of social media features including our patent pending implementation of TrackBack technology to its customers. Again, Business Wire will be offering both SEO and Social Media distribution through PRWeb’s proven platform.

No other newswire, not even PRN, has a social media distribution platform. (I will concede that PRN recently announced a partnership to help users author a social media release based on the SHIFT template, but it simply generates a document without the benefit of social distribution).

This is a big move/win for Business Wire.

Thanks again,

David McInnis
Founder, PRWeb

2. The PR Cassandra - October 11, 2006

Thanks for the update, David – Maxine


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