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Whither the Press Release? August 26, 2006

Posted by The PR Cassandra in Posts.
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Is the staple of the high-tech PR profession, the news release, seeing its glory days behind it?  There are now forums discussing the death of the release – yet, with what will it be replaced? 

Old world – months to prepare a news launch and PR materials: data sheet, customer quotes, etc., brief the industry analysts, brief the monthlies, brief the weeklies, brief the dailies, brief AP or Reuters then put it out over Business Wire or PR Newswire.

New world – instant publication on the web – no lead times.

I need to finish this after Sabbath – so come back for more.

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